Literally who is she?…

Hi, I'm Helen. Art Director and okay, I'll just say it, personality hire. But the good kind. The kind that also happens to know their way around a mood board.

Here's the quick origin story: somewhere in my late school years, my mom took one final look at my math homework, sighed, and enrolled me in art classes. Genuinely one of the best decisions anyone has ever made on my behalf probably. I never looked back, and honestly, numbers and I still don't hold hands.

Since then I've spent my career doing the thing I was apparently always supposed to do — making stuff, solving problems with visuals, and occasionally arguing passionately for the weird idea. I take the work seriously. I do not take myself seriously. There's a difference, and I think it shows in what I make. Work that's sharp, thoughtful, and also, ideally, kinda fun.

So that's me: art-classed, personality-hired, and always down to make the weird idea work.