Meet USAA Bank’s new Eagle Adapt™ Credit Card.

Built for members who don't spend the same way every month, so why should their rewards? With 3% cash back across 8 categories, it flexes to fit real life instead of locking members into one lane.

To launch it, we brought the card's flexibility to life across CTV, OLV, and social, making sure the benefits felt as effortless as the card itself and showing up wherever members already were.

CTV, OLV, Paid Social, Email, Direct Mail